HomeStomper: Why Listing Reviews are Better than Listing Descriptions
Daniel, The Real Estate Zebra
· 1 year ago
This is a great idea.
I would just offer one caveat: if you are an agent, you may want to steer clear of offering your own reviews on listings that aren't yours or your broker's.
The issue is that there have been instances where a Realtor reviewed the listing of another broker on their website and ran afoul of the Code of Ethics. The CoE says that one broker cannot advertise the listing of another broker without the listing broker's permission. Reviews of a listing could be considered advertising.
Just something to keep in mind when you are considering offering reviews.
Mark Eckenrode
· 1 year ago
@Daniel, The Real Estate Zebra - i figured you'd dig this idea, daniel ;) and thanks for pointing out a possible interpretation of the CoE with peer reviews.
John Wake
· 1 year ago
Huh!?
If I put up another Realtor's review of my listing in my promotional materials, his review is obviously published with my permission.
Mark Eckenrode
· 1 year ago
@John Wake - what daniel's getting at is that if an agent of another brokerage provided a review then it may be viewed by some as that agent helping to advertise your listing.
John Wake
· 1 year ago
I think in Arizona that would be fine. You can promote another licensed agent's listing if it is done with permission of the listing agent.
Amy Chorew
· 11 months ago
Brilliant, and it is coming for sure. The consumer is accustomed to doing this for years on books, digital cameras, why not houses. If we embrace it and start the ball rolling, the consumer can follow our lead. Boy are you smart.
CJ Brasiel
· 11 months ago
Mark - Great idea. The idea of promoting neighborhoods with neighbors comments - way cool! The idea of local, real-people comments about a neighborhood or street can really help buyers see why others like living there. Thanks! CJ
Mark Eckenrode
· 11 months ago
@CJ Brasiel - there's Business to Business, Business to Consumer, and this here... it's Consumer to Consumer. glad you see the power in it - now you have it :)
whatley (whatley)
· 11 months ago
rereading some of MarkEckenrode postings. Why Listing Reviews are Better than Listing Descriptions http://tinyurl.com/8mzpyu
Mark Eckenrode
· 10 months ago
@Amy Chorew - amy, i just found your comment in my akismet spam log. anyway, i pulled it out... a couple weeks late :( odd, though.
but you're totally right... this is in line with consumer behavior. the agent that recognizes how consumers WANT and LIKE to shop, and facilitates it, will definitely win themselves some raving fans.
John Wake
· 10 months ago
"And while you may have a difficult time getting reviews from open house attendees, you might be able to get usable reviews from other agents about the listing"
Actually, getting comments from open house attendees might be easier than getting comments from other Realtors given the complications with Realtor reviews.
Let's say, at an open house you offer to those that seem to really like the house some swag (perhaps a 5$ Starbucks card or similar) if they write a blurb about the home.
Mark Eckenrode
· 10 months ago
@John Wake - you're right, john. heck, you may not have to offer them any swag - just ask. however, it's my opinion that home shoppers feel a bit odd about offering their opinions of a home to someone representing the house, especially while standing in it. of course, there are those that don't mind giving you their 2 cents, either :) never hurts to go for it and ask
All Comments
I would just offer one caveat: if you are an agent, you may want to steer clear of offering your own reviews on listings that aren't yours or your broker's.
The issue is that there have been instances where a Realtor reviewed the listing of another broker on their website and ran afoul of the Code of Ethics. The CoE says that one broker cannot advertise the listing of another broker without the listing broker's permission. Reviews of a listing could be considered advertising.
Just something to keep in mind when you are considering offering reviews.
If I put up another Realtor's review of my listing in my promotional materials, his review is obviously published with my permission.
but you're totally right... this is in line with consumer behavior. the agent that recognizes how consumers WANT and LIKE to shop, and facilitates it, will definitely win themselves some raving fans.
Actually, getting comments from open house attendees might be easier than getting comments from other Realtors given the complications with Realtor reviews.
Let's say, at an open house you offer to those that seem to really like the house some swag (perhaps a 5$ Starbucks card or similar) if they write a blurb about the home.